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Startup Cost Calculator

Pick a business type to see what it typically costs to open. Every line has a low and high estimate and a source; with JavaScript on, drag each line to match your plans.

Clothing Brand: estimated startup costs

Assumes: A small apparel brand selling online through a Shopify store using print on demand (no bulk inventory), ordering 5 to 10 sample shirts to check quality before launch.

Cost lineLowHighSource
Shopify Basic plan, first year$29 per month paid yearly.$348$348Shopifyest.
Domain name, first year$10$30Shopifyest.
Store themePrebuilt themes range from free to $500.$0$500Shopifyest.
Print on demand sample shirtsPrintful price of $11.25 for a Bella + Canvas 3001 tee, times 5 to 10 samples. Shipping and larger sizes not included.$56$113Printful
Federal trademark application (one class)USPTO base fee is $350 per class. High end adds the $100 insufficient information fee and the $200 free-form text fee.$350$650U.S. Patent and Trademark Office
Business registrationShopify's US range for state registration fees; varies by state.$50$500Shopifyest.
Paid ads, first 3 monthsShopify's budget of $100 to $300 per month for testing paid ads, times 3 months.$300$900Shopifyest.
Business insurance, first yearInsureon median annual premiums for e-commerce businesses. Low: general liability. High: business owner's policy.$550$1,590Insureonest.
Total$1,664$4,631

Last checked November 2026. Category: Creative. Read more: How to start

These are estimates for planning only, not financial advice. Real costs depend on your city, your suppliers and the choices you make. Get quotes before you commit money.

Startup cost ranges at a glance

BusinessCategoryLowHighChecked
Food TruckFood & Drink$46,906$89,503November 2026
Coffee ShopFood & Drink$22,332$87,967November 2026
Cleaning BusinessHome Services$2,046$2,690November 2026
Landscaping BusinessHome Services$7,406$8,001November 2026
Lawn Care BusinessHome Services$9,239$14,104November 2026
Dropshipping StoreOnline$1,308$4,118November 2026
Vending MachinesRetail$9,000$35,970November 2026
Clothing BrandCreative$1,664$4,631November 2026
Photography BusinessCreative$4,088$6,299November 2026

How we build these estimates

  • Each business is broken into the costs you pay before opening day. Every line has its own source, listed in the table.
  • We prefer government sources (fees, wages) and published list prices. Where neither exists we use an established industry publisher's estimate and mark it "est.". Lines we cannot source are left out rather than guessed.
  • Totals are the sum of the lines, so the low total assumes the cheapest choice on every line and the high total the most expensive.
  • Figures are national. Rent, wages and permit fees vary a lot by city; we do not adjust for location yet.

Spotted a number that looks wrong? Tell us. See our editorial policy.